Tuesday, June 25, 2013

Mimoco Debuts Limited Edition Comedy Central MIMOBOTS


Mysterion from South Park

At Licensing Expo 2013, Mimoco® (www.mimoco.com), the Boston-based consumer electronics design studio, is proud to announce their newest licensing partnership with COMEDY CENTRAL. The co-branded collaboration with the all-comedy network brings limited edition USB flash drives for the hit scripted series “Workaholics” in MIMOBOT® form and function, along with other COMEDY CENTRAL properties.

Mimoco is preparing for their annual pilgrimage to San Diego Comic-Con, where in 2005 they launched their company and MIMOBOT brand of designer USB flash drives merging art toy aesthetics with the functionality of personal data storage devices. Over the next month, week by week, Mimoco will let fans in on their newest collaborations – eight LTD.ED. SDCC exclusive MIMOBOT flash drives, one for each year of their existence, each a sparkling candle burning bright in Mimoco’s metaphoric birthday cake!

Mimoco kicks off the celebration with their first foray with COMEDY CENTRAL properties that will see “Blake” from “Workaholics” and other COMEDY CENTRAL properties as LTD. ED. MIMOBOT flash drives debuting at SDCC ’13, each in hand-numbered runs of 1000 units or less, in up to 128GB capacities, as well as in USB3.0 speeds. As with all MIMOBOT drives, these will be preloaded with bonus digital Mimory® including the MimoDesk® personalization suite of wallpapers, icons, and avatars, exclusive MimoByte® sound software unique to each character, and more content like story boards and digital clips from the television shows. A portion of each limited edition run is now available for pre-order exclusively at www.mimoco.com with the option for delivery on site at SDCC, where the styles will make their first appearance.
“Blake” of “Workaholics” MIMOBOT – Full-time telemarketer and loyal roommate to “Ders” and “Adam,” “Blake” is often viewed as the goofy sidekick by his two closest friends, but he usually finds himself having to be the voice of reason and must stop his friends before they go too far.  After work when he gets to relax and unwind, he dons his Bear Coat to kick back and look grizzly for the ladies. You can get your very own “Blake” MIMOBOT, but there are only 1000 being made, so you don’t want to miss out on this one, that’s fur sure.

“We are excited to launch our Mimoco relationship at San Diego Comic Con this year with the “Workaholics” and other COMEDY CENTRAL properties,” said Ariel Yarmus, Senior Director of Consumer Products for Viacom Music and Entertainment Groups.  “We look forward to offering fans additional characters down the line and increasing our product array overall for our consumer products programs.”

“We’re all long-time fans of Comedy Central here.” says Mimoco CEO Evan Blaustein, “Especially the works of the Mail Order Comedy production company. These characters fit into the MIMOBOT universe very well and we can’t wait to see the look on peoples’ faces when they pick these up at SDCC ’13.”

A portion of the Comedy Central LTD.ED. MIMOBOT runs are now available at www.mimoco.com for pre-order before their official release at Mimoco’s booths in the Toy Grower section (#5338) and in the Star Wars Pavilion (#2913M) on July 17-21 at San Diego Comic-Con International.
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Herrmann International Looks at Team Thinking in a New Light

Organizations are increasingly relying on the collective power of teams to meet today’s business demands, but many teams aren’t living up to their full potential. While teambuilding and sensitivity training workshops abound, they typically deliver little in the way of long-term impact, often because they overlook an essential factor driving team performance: thinking.
“With knowledge workers, you can’t develop and maintain an exceptional, consistently high-performing team without focusing first on what drives the team’s behaviors and actions at the root level,” says Ann Herrmann-Nehdi, CEO of Herrmann International. “From our more than 30 years of research on the brain and business performance, we’ve found that when people come together, their ability to communicate, problem solve, and get the most from their diverse experience and perspectives starts with understanding how they prefer to think, both as individuals and as a group.”
Thinking style data, which reveals a number of important clues about how a team works, can be assessed and used as a starting point for discussions and activities, she says. Once team members understand the importance of a breadth of thinking and how each person’s thinking adds value, they are able to view differences in a nonjudgmental way, and they have new context for how to tackle the challenges that inevitably arise.
To make sure the whole adds up to more than the sum of its parts, Herrmann-Nehdi says teams need to consider:
• To what degree does the team prefer analytical, structured, interpersonal or conceptual styles of thinking?
• How do these different modes of thinking affect team dynamics, process flows, idea generation and problem-solving approaches?
• How do they contribute to desired outcomes, and where are there gaps in our thinking?
• How can we use diverse thinking to move from conflict to creative contention?
In addition, leaders, OD professionals and others can apply the data to strategically align thinking resources with business objectives and challenges.
“When managed well, cognitive diversity has been proven to pay off,” Herrmann-Nehdi says. “A six-year study with the USDA Forest Service using the Herrmann Brain Dominance Instrument® (HBDI®) assessment and Whole Brain® framework found that teams with a balance in terms of thinking preferences are more effective—they consider more options and make better decisions—and they’re more efficient than homogenous teams.”
The new white paper, Are Teams Broken? Or Just Not Using Their Heads? Team Thinking in a New Light, (athttp://www.hbdi.com/Resources/WhitePapers/index.php) discusses how to apply the latest research on thinking and team effectiveness to achieve specific business objectives. The free download also provides tips for using a thinking-based framework to overcome common team challenges.
About Herrmann International:
The originator of the Whole Brain® system and the Herrmann Brain Dominance Instrument® (HBDI®) thinking styles assessment, Herrmann International works with organizations around the world to help them put their full brainpower to work to outthink, outpace and outperform the competition. The company’s Whole Brain® Thinking framework, which includes a variety of learning solutions, facilitation resources, job aids and business tools, has helped 9 out of 10 of the Fortune 100 harness their collective intelligence to sell more, spend less, innovate faster, and develop and retain the best talent.
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Old-School Audio Meets Cutting-Edge Technology, Wren Sound Systems Redefines Wireless Audio with Play-Fi Speaker

Wren V5

Android users can now stream music wirelessly and conveniently, filling any room with fearless sound

Wren Sound Systems, a privately held company headed by Mike Giffin, 35-year audio veteran and former division president of Harman International’s consumer audio business, has recently launched the Wren V5PF. The Wren V5PF is one of only two wireless speakers in today’s market to offer Android users a sophisticated Wi-Fi music solution via DTS® Play-Fi technology. Made using old-school audio materials and classic audio know-how, the Wren V5PF harnesses the latest in wireless technology to deliver vibrant, room-filling sound in a beautiful, simple, and convenient way. Elegantly designed with acoustics in mind, the speaker’s sophisticated styling, subtle curves, and real wood rich finish enhance any interior while delivering impressive audio quality. The Wren V5PF is available for $399.00 at www.wrensound.com.

Wren V5PF: http://store.wrensound.com/ProductDetails.asp?ProductCode=V5PF
Each feature of the Wren V5 Play-Fi speaker is designed to deliver fearless sound. Constructed of natural bamboo or rosewood veneers over a half-inch thick MDF board, the cabinet is internally braced to provide a rigid enclosure free from coloration. The unique internal diamond matrix-grille protects drivers without distorting sound. The underside of the Wren V5PF is reinforced with a 4 mm low-durometer silicone pad to stabilize the chassis and absorb cabinet vibration.

“Wren Sound Systems is dedicated to creating wireless speakers that are easily accessible and adaptable in today’s world of streaming digital content,” says Wren Sound Systems President and CEO Mike Giffin. “As the second company to offer consumers a wireless Play-Fi speaker, we’re excited to give Android users the ability to connect up to eight different devices to one network and fill every room in their homes with involving, life-like sound.”

Benefits of the Wren V5PF:
- DTS® Play-Fi technology – Play-Fi transforms any Android smartphone or tablet (V 2.2 and higher) into a flexible wireless audio device featuring Pandora®, vTuner® internet radio, and a music player that can stream lossless audio files stored on the device or on a local computer or hard drive equipped with a DLNA server.
- Uncompromised sound – Play-Fi wirelessly transmits high-definition “lossless” audio, with no impact on sound quality.

- Acoustically optimized construction – Wren V5’s elegant use of design and materials maximizes audio quality. Finished with a real bamboo or rosewood cabinet, the cabinet along with an acoustically transparent grille is specially designed to eliminate cabinet sound distortion. A stabilizing pad on the speaker’s underside absorbs any vibration, even at the highest volumes.

- Multi-room listening & streaming experience – Connect as many as eight different Wren speakers to one network and enjoy music and audio in every room of your home or office, perfectly synchronized with no lag, or stream different songs to different rooms via separate mobile devices.

- Wren Play-Fi mobile app – The Wren Play-Fi App, available for free from the Google Play store or the Amazon App store, turns any connected Android device into an audio control center with an intuitive, easy-to-use interface.

- Powerful sound output – Despite its small footprint, the V5PF produces impressively realistic bass with the use of two custom-designed 3-inch long throw drivers with four layer voice coils. High frequencies are rendered silky and natural by a pair of edge-driven, wide dispersion 19mm soft dome tweeters optimally positioned on the front baffle to create a wide, realistic soundstage that floats high and free above the stereo box. The system is powered by Intersil’s classic D2 50-watt DSP-controlled class D amplifier, enabling room-filling sound without breakup or distortion.

- Connectivity range – Play-Fi-enabled mobile devices connect wirelessly to the Wren V5PF through a standard wireless home network, enabling connectivity anywhere within up to 150 feet from Wi-Fi router or access point. Each speaker also has direct connections on the back to hook up your alternate non-Android device (such as your TV or Blu-ray player) via a 3.5mm aux input, enabling the speaker to serve as a complete source of audio for any room.

- Easy Installation – The setup guide included with every Wren V5PF facilitates the automated speaker discovery and effortless connection with simple on-screen instructions.

- Pricing and Availability – Because the Wren V5PF is sold only directly to consumers at www.wrensound.com, it’s priced at $399 – a fraction of the price of comparable sound systems. Every Wren speaker is backed by a no-risk guarantee and ships with a prepaid return shipping label; if the buyer isn’t completely satisfied, he or she can return the sound system within 30 days for a full refund. Moreover, every registered Wren V5PF is covered by an industry-leading three-year warranty.

- Change your phone; change your speaker – As technology evolves preferences change. If you’re an Android user and thinking about switching to Apple iOS, your speaker can make the change with you for a nominal fee. To switch your Play-Fi to Airplay – the Wren V5AP –or the soon to come Bluetooth version – the Wren V5BT – visit www.wrensound.com.
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Monday, June 24, 2013

Tap, Track and Find: The Hone for iPhone and iPad Locates Lost Keys to Help You Get Out the Door Quickly

Hone Image Strip
Lightweight device flashes and beeps when triggered by the corresponding app to alert user of location; Available atwww.bitemyapple.co

 If you’re a bit absent-minded or tend to misplace your keys resulting in a crazed morning scramble as you attempt to get out the door then the Hone is perfect for you.  Available now at BiteMyApple, the Hone is a lightweight device that attaches to your keychain, and alerts the user of its location when prompted by the corresponding iOS app.  

“I know a lot of people who spend at least ten minutes every day trying to find their keys.  It’s a common problem so when I spotted the Hone I knew this ingenious little device would give back that lost time,” says Chris Johnson, Founder of BiteMyApple.  “The great thing about the Hone is that it’s not only for keys- you can attach it to almost anything you lose often.”

At only half an ounce, the Hone device is so lightweight that you’ll barely know it’s on your keychain.  To activate the device, the user must first download the Hone app, and then tap the “Find” button on your iPhone or iPad screen.  The app instantly connects to the Hone making it light up and beep from up to 100 feet away of your lost keys.

If you’re not within range of the Hone then you can utilize the device’s built-in proximity sensor.  That means all you have to do if walk around with the app open and your smartphone will let you know when you’re nearing those elusive keys.  The low-energy device ensures the battery (CR2032) will last up to six months before it needs to be replaced.

The Hone is compatible with the iPhone 4S, iPhone 5, iPad 3, iPad 4 and iPad Mini.  It retails for $59.95 at www.bitemyapple.co.
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Relax Already! For Dummies® Shares Ten Habits of Highly Effective Stress Managers

Benjamin Franklin once commented that “…in this world nothing can be said to be certain, except death and taxes.” Well, Ben, most Americans have a third item to add to your list: stress. If you’re reading this, chances are you’re one of the millions of people who are stressed in every aspect of their lives: at work, at home, in relationships, financially, and even by the “little” things like traffic jams and rude cashiers.

          Unfortunately, the stress epidemic sweeping our country is not only widespread; it’s also on the rise: According to the American Psychological Association, 77 percent of Americans say that they “regularly experience physical symptoms caused by stress,” 73 percent have “experienced psychological symptoms,” and 48 percent feel that “their stress has increased over the past five years.”

          Take a deep breath. No matter what’s causing you to be overstressed, the popular For Dummies® series is here to help you face your stressors and get them under control.

          “It’s impossible to get through life without encountering stress, and unfortunately, most people don’t learn the correct ways to cope with it,” says Allen Elkin, PhD, author of Stress Management For Dummies®, 2nd Edition (Wiley, May 2013, ISBN: 978-1-118-52392-6, $22.99). “That’s why symptoms ranging from feeling tired, irritable, and worried to experiencing muscle tension, indigestion, a lowered immune system, and even heart disease are so common.”

          In his book, Elkin gives readers guidance on how to identify stress triggers, make them more manageable, cope with unpleasant side effects and symptoms…and even use unavoidable stress in a positive, motivational way.

          “The good news is, managing your stress isn't a magical process,” Elkin assures. “It’s all about mastering new behaviors and finding new ways of looking at yourself and your world. If you’re committed, you can retrain how your body and mind react to all types of stressors. You're more in control than you may think you are.”

          Here, Elkin shares the top ten habits of highly effective stress managers:

Knowing how to relax. In order to banish stress (or at least keep it at bay), you need to know how to let go of tension, relax your body, and quiet your mind. Keep in mind that there is no one right way to relax—some people prefer meditation or focused breathing, while others gravitate toward a more active approach, with techniques such as progressive muscle relaxation.

“However, attaining a state of greater relaxation need not be limited to formal approaches,” points out Elkin. “Any activity that distracts you from the stressors of your world can be relaxing. It can take the form of a hot bath, a stroll in the park, a cup of coffee (decaffeinated, though!), or a good book or favorite TV program.”
Eating right and exercising often. You may not like hearing that your unhealthy diet and sedentary lifestyle might be impacting your ability to handle stress—but it’s true. Your body needs a balanced, healthy diet to maximize your ability to cope. This means giving your body the right nutrients that supply you with adequate reserves of vitamins, minerals, and other essential elements. And don’t forget the liquids. Your body needs to be adequately hydrated in order to operate optimally.

And don’t forget about exercise, which can reduce stress, help you to relax, and make you feel happy!” reminds Elkin. “Engage in some form of physical activity regularly—at least twice a week and more often when possible. Your exercise regime doesn’t have to be fancy or overdone. Walking whenever you can is one of the more overlooked forms of exercise out there. If you belong to a health club or gym, even better. The secret of exercise is building it into your life by scheduling it.”

Getting enough sleep. Everyone knows what it’s like to wake up tired, drained, and grumpy after a bad night’s sleep. Your body and mind just aren’t prepared to tackle stress, and as a result, problems and irritants seem even more overwhelming than usual. Keep in mind that while individual needs vary, most people do well on seven or eight hours per night, so make a reasonable bedtime a priority.

“Basic sleep ‘hygiene’ can really help when it comes to getting quality rest,” comments Elkin. “Try to get to bed at a consistent time, leaving you enough hours of sleep before you hear your alarm. Before bed, don’t get over-stimulated by exercise or an argument with your partner or spouse. Keep the room dark and cool. Stay away from large meals just before bedtime. Avoid stimulants like smoking or caffeinated drinks. And reserve the bedroom for sleep (and sex!) if at all feasible.”

Not worrying about the unimportant stuff. Many—if not most—of life’s stressors are relatively inconsequential. But putting things into perspective is often much easier said than done. Elkin recommends asking yourself, On a scale of one to ten, how would I rate the relative importance of my stressor?
Remember that eights, nines, and tens are the “biggies”: major life problems such as serious illness, the loss of a loved one, a major financial loss, and so on. Your fours, fives, sixes, and sevens are problems of moderate importance: a lost wallet, a broken-down car, or a broken water heater. Your ones, twos, and threes are your minor worries or stressors: forgetting your wallet, having your watch battery die, or getting a bad haircut.

“Now, rate the level of worry and distress you feel about that stressor,” Elkin instructs. “Again, use a similar ten-point scale, where ten represents ‘a great deal of distress’ and one is ‘only a very small amount of distress.’ Finally, compare the two numbers. If the amount of stress you’re experiencing is larger than the importance of the stressor, you’re probably overreacting.”

Not getting angry often. Anger is a stress emotion that affects your mood, your patience, your ability to effectively relate to others, and even your physical health. That’s why knowing how to avoid becoming angry and losing your temper is a skill well worth mastering. Learning how to control the expression of your anger (which can often make a bad situation worse, thus creatingmore stress) can also spare you a lot of grief and regret.

“Much of your anger comes from various forms of distorted thinking,” explains Elkin. “You may have unrealistic expectations of others (and of yourself!) that trigger anger when they aren’t met. Your anger may arise from low frustration tolerance, where you exaggerate your inability to cope with discomfort. You may be ‘catastrophizing and awfulizing’ or creating some ‘can’t-stand-it-itis.’”

Being organized. You don’t have to label every drawer in your house or structure your calendar down to the minute, but it is important to feel a sense of control over your environment. A cluttered and disorganized life leads to a stressed life. (If you’re skeptical, just think about how frustrating it feels to get out the door ten minutes late in the morning because you couldn’t find some important papers or your keys!)

“Getting organized means developing effective organizational strategies and tools,” says Elkin. “For many, clutter is the prime culprit. For others, the lack of an organizational strategy becomes the roadblock; for example, wondering where, exactly, you stored a particular file. Fortunately, once you’ve identified what your organizational challenges are, you can overcome them with help from others and advice from books, articles, and these days, online instructional videos.”

Managing time efficiently. How aware are you of how you spend your time? How much of your day is productive, and how much time is spent doing nothing, procrastinating, or goofing off? While there’s nothing wrong with a little downtime, you do need to use your time wisely and be in control of your schedule if you want to minimize stress. No one likes the feeling of having a long to-do list and very little time in which to accomplish those tasks—especially because of poor time management!

“A good place to start is creating and using organizational lists,” shares Elkin. “By combining to-do lists and your calendar (paper or digital), you have a powerful organizational tool to help you gain control over your time. To know where your time goes, you may try keeping a simple log, tracking how you use your time. Doing this for even a few days gives you a good picture of what needs to be changed.”

Having a strong support system. Don’t neglect meaningful people in your life; after all, they can support you, provide a listening ear, make you laugh, distract you, and even offer solutions to life’s problems. For these reasons, says Elkin, spending time with your family, friends, and acquaintances is a very effective “stress buffer.”

“If you find that your social support system is a little thin, consider ways of meeting others like joining a book group, playing a sport, or hiking, walking, or biking in a local park,” he recommends. “Going online can make this process much easier. Your local church or synagogue can also bring you into contact with people who share your values and goals. And don’t rule out a volunteer experience; you can help others and meet new friends!”

Living according to one’s values. Examine your values and goals, assessing whether they truly represent who you are and where you want to go in life. Pursuing values that aren’t reflective of the kind of life you want can lead you to an unhappy and stressful place. Often, people cling to core values that they inherited from their parents, their peers, their religion, their teachers, the media, their employer, and more, and those adopted values cause them to behave, interact, eat, vote, believe, and live in ways that are unfulfilling.

“Ask yourself, What do I want to get out of life, and what is truly important to me?” instructs Elkin. “What may have seemed worthwhile and important at one point may not be as valuable and meaningful to you now. The greater the congruence between your values and your goals, and between your decisions and your actions, the lower your stress level will be.”

Having a good sense of humor. The old saying “laughter is the best medicine” has stuck around because it’s true! Whenever you can laugh at a frustrating situation (or even yourself), you’re well on your way to putting stressors into perspective and not allowing them to infect your mindset. Plus, laughter and smiles—whatever their source—simply feel good and are a natural mood booster!

“Laugh at life’s little hassles and annoyances,” advises Elkin. “Don’t take yourself too seriously. And remember this bit of wisdom: He who laughs lasts.”

          “These qualities are, I think, the most important skills and behaviors for reducing stress and creating stress resilience,” concludes Elkin. “But don’t let applying them to your life stress you out! Pick just one or two strategies to focus on, and once you’ve incorporated them into your life, move on to a few more. Before long, you’ll be enjoying life’s pleasures and satisfactions more while devoting less time and energy to draining, unhealthy worries and frustrations.”
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Android Users Can Now Go from Mobile to Masterpiece with Pixuru

Pixuru for Android
Smartphone-to-Wall Art App Pixuru Now Available for Android

 Pixuru, a smartphone-to-wall art app, is launching today for Android, giving the millions of Android users the ability to become true smartphoneographers. Pixuru allows users to send photos from their phones to Pixuru’s printing facility, choose the type (canvas, metal, wood, or framed prints) and size of print, and receive the order within a week.

“After a successful iOS launch, we’re excited to add Android users to the family,” Pixuru founder Adam Fried said. Since the April 10th iOS launch, Pixuru has been downloaded more than 5,000 times.

The app is extremely user-friendly. Simply take a picture or choose one from Instagram or Facebook and the app guides you through the rest of the process, simulating size and style on a wall background. Once users select the size and style of their wall art, they are led to a simple checkout process. The app will remember a user’s information to streamline the process for subsequent orders.

There are four different types of wall art to choose from: canvas, metal, wood and framed. With the canvas, metal, or wood materials, you have the option of splitting one image into a three or four-panel split from one image. Each print is inspected before going out to ensure the professional quality Pixuru guarantees.

Pixuru has a patent-pending printing process and technology that can produce large prints while keeping the integrity of the picture.

"Our groundbreaking printing process eliminates the need for most people to own a digital camera. We can enlarge any picture from their smartphone to the size of their couch and it will still look impeccable,” Fried said. “Pixuru is next step in the evolution of digital photography.”

Pixuru produces professional quality wall art at consumer prices. The smallest print, a 6”x6”, is $20 and a 16”x20” is $55, all with free shipping.
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Outdoor Tech® Wages War Against the Elements with Debut of New Rugged Gear at CE Week

Outdoor Tech New Products
 
The new product arsenal includes touch-control Bluetooth headphones, an ultra-portable, rugged, wireless outdoor speaker and waterproof cases for iPhone 5
Outdoor Tech® “tougher than you” gear will be on display at CE Week June 26 – June 27, 2013 at Booth # 45

NEW YORK – June 24, 2013 - Outdoor Tech® announces three new products that will wage war against the elements and allow users to cut the cord. Rugged, waterproof and built for all of life’s adventures, the new Outdoor Tech® product lineup will include the Buckshot, the sneakiest little rugged, wireless speaker on the block, and the Safe 5, a waterproof iPhone 5 case that offers complete protection during any swim hole, waterfall or puddle jumping experience.  Rounding out the new releases are the Privates, touch-control Bluetooth headphones aimed at bringing ODT’s signature outdoor style to a more urban environment.

“The Safe 5 and the Buckshot are both natural extensions of our current product line, blending the modern mobile lifestyle with the outdoors,” says Caro Krissman, CEO of Outdoor Tech®.  “The Privates are a lifestyle headphone loaded with the latest in wireless technology and a touchpad control interface.  We are forever focused on progress and addressing the needs of every audiophile in every circumstance, urban or natural, and as a result we are excited to be able to bring these three new options to market, further asserting ourselves as the dominant wireless brand in the space.”  
Buckshot
 
Buckshot
The Buckshot is an ultra-portable, multi-functional, rugged and water-resistant wireless speaker.  It features Outdoor Tech’s signature angular, triangle-themed design that is included with many of the other products in the Outdoor Tech® lineup such as the Turtle Shell® and the Tui headphones.  

The rugged, rubberized exterior means that it’s no big deal if you drop it from time to time, and the built-in speakerphone and microphone means that you can have hands-free calls with your therapist wherever you want.  The included bicycle mount allows you to mount the Buckshot to your bicycle handlebars, tricycle, golf cart, baby stroller, doggie stroller, moped, hang glider or anything else with a similar profile. Compact, portable music has never been a more viable option. Additional features and functions include:

•    Fully wireless and portable - The Buckshot wirelessly connects with your phone, tablet, laptop or any other Bluetooth-enabled device.  It streams crystal clear audio for a range of up to 32 feet for 10 hours on a single charge.  

•    Rugged, dust-proof, shock-resistant and water-resistant - Designed and built with the outdoorsman in mind, the Buckshot Bluetooth speaker comes equipped with the features necessary to keep the music playing wherever you go.  Both shock-resistant and dust-proof, the Buckshot can be dropped or thrown around without a problem. It also has an IPX5 water resistance rating meaning that it will withstand splashes of liquid.

The Buckshot will be available for $49.95 at the end of July at www.outdoortech.com
Privates
 
PRIVATES
These are the Privates, Outdoor Tech’s touch-control Bluetooth wireless headphones.  They feature a touchpad interface on the right earpiece that allows the user to change tracks and control volume with the swipe of a finger, built-in call functionality, a 3.5mm AUX jack for plug-in capability, a single button to control power, pairing and play/pause and a tough canvas wrap around the headband.  The Privates are better-looking than a glass of scotch after that middle-seat flight between Sweaty Mister Johnson and Screaming Baby Timmy and more convenient than a twelve gauge when the zombies end up at your house.
  • Fully wireless and portable - The Privates cordless headphones wirelessly connect with your smartphone, tablet, laptop or any other Bluetooth-enabled device, and operate via a touch pad on the right earpiece.
  • 32-Feet of Streaming - The Privates stream crystal-clear audio for a range of up to 32 feet for 10 hours on a single charge.  So, yes, you can put your phone on one side of a river, take a boat across, and listen to music on the other side.
  • Built-in call functionality - When connected to your phone, the Privates’ built-in microphone allows you to make and receive hands-free calls from anytime, anywhere.  One press of the multi-function button allows you to answer or hang up a call without ever touching your phone so you can use your hands for more important things, like digging for treasure.  
  • Fuel Gauge - The Privates project a fuel gauge onto your device that actively tells you how much juice you’ve got left.  
  • Foldable, Portability - Integrated hinges allow you to fold and stow your Privates when they are not in use. In addition, they feature swivel ear pads to ensure a very comfortable listening experience.  
The Privates will be available for $99.95 at the end of July at www.outdoortech.com
Safe 5 Cases
Safe 5 
The Safe 5 makes your iPhone 5 completely waterproof for three feet up to thirty minutes. The Safe 5 wages war on the waterfalls, lakes, streams, oceans, puddles and rain that constantly threaten your expensive phone.  On land, the iPhone 5 maintains full usability in regard to all of its functions including the on/off button, home button, touch screen, charging port and volume buttons.  
  • Fully waterproof - In case you haven’t quite figured it out yet, the Safe 5 makes your iPhone 5 completely waterproof and has an IPX-7 rating. When the Safe isn’t fighting off moisture, use it as an everyday case; each function of your iPhone remains accessible.
  • Submarine Tough - The Safe 5 iPhone waterproof case features a rubber gasket that runs all the way around the interior, fully sealing off your phone from the destruction that water can cause.  Opening and closing the case is made easy via three aluminum, quarter-turn latches that may be operated with a coin or any object with a similar profile.  Finally, a rubber coating on the case’s front improves grip and makes it look dope. 

The Safe 5 waterproof case for iPhone 5 will be available for $49.95 in July at www.outdoortech.com. 
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Friday, June 14, 2013

Optimizing Sales to Women: The Neuroscience of Selling Trust

wd-logo2.jpg



Pittsburgh, PA. - Women-Drivers.com As a car dealer, you’ve been thoroughly trained on all steps of a sale from greeting through negotiation and final sale. And, you apply these steps well. But, it’s a good bet that even armed with all of your knowledge and experience there have been more than a few times when you found yourself wondering, "What happened? I thought everything was going well and yet the prospect walked out the door."
Here, you will learn unusual but highly effective tips to help you focus on signals that you might otherwise miss – signals that could be the difference between clinching a deal and having the potential buyer walk out the door. Women-Drivers.com reveals that women car buyers visit 1.9 dealerships before purchasing. That means that while 5 out of 10 women who walk in are going to buy a car from you; and 5 are going to leave - and 89% of those who do leave will not return to your dealership.

Do you track the number of browsers that visit your dealership? If you did, you might see there is a whole lot of business walking out the door. Knowing how the unconscious can undermine effective communication enables you to pay attention, better read a buyer and increase sales potential. Here, we concentrate on your interactions with women buyers in particular. But, the same principles of observation, awareness and being "in the moment" apply in every sales situation with all customers.

Your Brain on Auto Pilot Have you ever said something or acted on something and then asked yourself, "What was I thinking?" Let's face it, all of us have found ourselves acting first and thinking second at various times. When this lapse of 'conscious consideration' happens during the car buying process, it means that you could be missing something vital.
brain.pngLet's take a closer look. The brain has three essential components:
  • The Neocortex, smart and conscience, produces language, reason, and analysis.
  • The Limbic part stores memories and reactions and records and produces emotion.
The Reptilian part is unconscious, designed to create fight or flight when survival is at stake, and can be quite irrational, allowing one to jump to unwarranted conclusions.
Clear Intentions International® is a company that provides executive Neuro-Emotional Coaching and works with sales professionals in the US, Israel, and Germany. "The common challenges that sales people have are fear of rejection, poor time management and lack of confidence – or, in some cases, the sense of deserving to be successful. Even though it's 2013 and we have all this technology and are highly sophisticated, our emotions still rule our decisions. Sales people think the deal closed and in a nano-second something happens and they derail it," says founder and President Dr. Barbara Schwarck, PCC.

To address this, Clear Intentions created the BreakThrough Now app (iphone users can downloadhere) that assists salespeople in powerfully dealing with their blind spots As a result of some simple tests, you can achieve dramatic improvements in productivity, procrastination, feeling disempowered, and against rejection. Adds Dr. Schwarck, "it's a litmus or PH test to locate individual weaknesses and what to go to work on."

When you stop paying real attention to your sales interaction and, instead, operate on auto pilot or assume or just jump to conclusions, your limbic brain takes over meaning you are acting on instinct, history and internalized prejudices rather than being present to happening right now. For more on how the brain functions, and how car buyers also become 'hijacked or hooked', read Women-Driver's article on The Neuroscience of Buying a Car.
With women going to 1.9 dealerships before buying, read on to understand 3 key developments you can employ to maximize your sales opportunity well beyond a 50-50% chance.

1. Get to Know Women Car Buyers Better 
Here's a quick test to help you understand why some women have a difficult time relating to their sales advisor.
  1. When "browsing for a car'' what percent of women feel the salesperson was directing real or, valued, communication toward them?
    (A) less than 60% (B) 75.0% (C) 79.3% (D) 82.1%
  2. When "buying a car'' what percent of women feel the salesperson was directing real or, valued, communication toward them?
    (A) less than 60% (B) 67.9% (C) 84.3% (D) 90.7%
  3. 3. What percent of women 'browsers' would recommend their salesperson?
    (A) 41.4% (B) 51.5% (C) 61.5% (D) 71.6%
  4. What percent of women 'buyers' would recommend their salesperson?
    (A) 61.5% (B) 71.5% (C) 81.7% (D) 91.6%
According to Women-Drivers.com, the answers are:: 1. (D); 2. (D); 3. (D); 4. (D)
These few answers show that women experience browsing and buying very differently. Women give their salespeople much higher scores when buying. Clearly, there is room for seller improvement. Consider to what extend you might be responsible for these perceptions. Do you interact or pay attention to her the same if you think he is "just looking or browsing"? Do you pull out all the stops, however, when you (think) she is buying?
2. What a Woman Really is Communicating When She Says, "I'm Just Looking?"... Continue Reading Here
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About Women Drivers Women‐Drivers.com is a marketplace connecting women buyers to trusted Certified Women‐Drivers Friendly™ Car Dealers and encourages extraordinary commercial experiences and lasting relationships between these two groups. Women‐Drivers.com is a producer of highly engaging Facebook women+family content and publishes a platform of integration services that build social communities for car dealers. The Company provides innovative web‐based marketing solutions that build trust and transparency, resulting in greater sales and servicing from women. Follow on Twitter @womendrivers.
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Volunteers Help Improve Lives through International Microfinance Projects

Projects Abroad volunteers are making strides to promote small business growth and financial independence in communities in the developing world through small loan initiatives in Costa Rica, Ghana, Senegal and Tanzania. To date, 40 volunteers from 14 different countries have signed up to volunteer abroad on these projects since Projects Abroad established its first Microfinance project in Senegal in August of 2012.
Founded in 1992, Projects Abroad specializes in arranging service projects and medical and legal internships in the developing world. Volunteers of all ages and skill levels can travel to volunteer abroad on a wide variety of projects from a few weeks to a few months.
In Senegal, Microfinance volunteers help older street children, known as Talibés, start businesses and establish independent livelihoods for themselves. In Tanzania, volunteers work with local women's groups to help them sustain and grow their personal businesses. The program is now funding over 50 women from 6 different groups.
The newest projects are in Ghana and Costa Rica, where the first volunteers are currently working to develop the programs. In Ghana, volunteers help support women who sell goods in local markets. In Costa Rica, volunteers mentor local entrepreneurs receiving funding through a government program.
Projects Abroad Microfinance volunteers serve the role of interns, assisting fulltime project coordinators with all aspects of the small loan initiatives, including helping produce business plans, providing practical accounting lessons, tracking cash flows, administering progress questionnaires, identifying target groups and producing monthly reports.
"The project involves providing loans and business training to women that own their own business," says Justin Pressley, who recently volunteered in Tanzania. "It requires volunteers to travel to each group once a week to collect installments, monitor their processes and provide business training and tips. Projects Abroad makes a difference by providing the money for the loans and training the local women so they can make money to improve their lives and existing business."
"I was able to fine tune many of the skills that I learned in college. I taught in front of a class full of people and wrote business plans for participants, which improved my public speaking and business writing skills. The record keeping methods that I taught during training were applied and I was told that it helped greatly."
More volunteers are needed to help spread these opportunities. "The participation of so many volunteers in less than a year is a sign to the impact these new Microfinance projects can have in the long run," says Projects Abroad Vice President Thomas Pastorius, Jr. "As the number of volunteers continues to increase, we will be able to expand these programs to new communities, helping more individuals in the developing world benefit from small loans and injecting funds into the local economies."
Find out how to volunteer abroad on a Projects Abroad Microfinance project at www.projects-abroad.org/volunteer-projects/international-development
Projects Abroad was founded in 1992 by Dr. Peter Slowe, a geography professor, as a program for students to travel and work while on break from full-time study. The program had its genesis in post-USSR Romania, where students were given the chance to teach conversational English. After a few years just sending volunteers to Eastern Europe for teaching, the company expanded to sending volunteers of all ages around the world on a wide range of projects.
Projects Abroad is a global leader in short-term international volunteer programs with projects in 28 countries and recruitment offices in the UK, Australia, Canada, Denmark, France, Germany, Ireland, Italy, Japan, Holland, Hong Kong, South Africa, South Korea, Sweden and the United States.
For details on volunteering overseas, visit Projects Abroad's web site at
www.projects-abroad.org.
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Bob Woodward to Kick Off 2014 NGA Show Pulitzer-Prize Winning Journalist to Headline Opening Keynote

Arlington, VAThe National Grocers Association (NGA) is pleased to announce the selection of Bob Woodward, famed Washington Post journalist, author, and Watergate scandal reporter, as the Opening General Session speaker for the 2014 NGA Show. Sponsored by Kraft Foods, the Opening General Session is the exciting kick-off to the Show, which will be held February 9-12, 2014 in Las Vegas, NV.

Woodward is best known for his Pulitzer Prize-winning coverage of the Watergate scandal in 1973 and his reports on theSeptember 11 terrorist attacks, both for the Washington Post where he currently serves as Associate Editor. In addition, he has authored or co-authored 17 national best selling non-fiction books including All the President's Men, Veil: The Secret Wars of the CIA, and Obama's Wars. Other famed journalists such as The New York Times' Gene Roberts and CBS News' Bob Schieffer have called Woodward and his work possibly the best reporting of all time.

"NGA is honored to have such a legendary journalist on our stage to kick off the 2014 Show," said Peter J. Larkin, President & CEO, National Grocers Association. "He has never been afraid to be on the cutting edge of investigative reporting, and his expertise in current affairs, economics, and the political arena underscore his relevance to our industry."

Woodward's presentation is just one of over 40 educational sessions and special events that will be featured at the 2014 NGA Show, the place "where independents gather." The 2013 Show saw record numbers as independent grocers, wholesalers, and suppliers joined together to address industry issues and make connections that improved their bottom lines. Registration will open in mid-July.

For more information on the NGA Show, visit www.theNGAshow.com.
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ECBC Unveils the New K7 Color Collection, Blending Toughness and Fashion

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Thor, Hercules, Poseidon and Zeus deliver ‘God like’ Durability and Sophisticated Design while keeping you stylish
Murrieta, Calif. – June 13, 2013ECBC, an established designer and manufacturer of high quality, functional backpacks and messenger bags, announces the K7 Color Collection. Equipped with Kodra, a scratch, puncture and tear proof material, this eye-catching collection of lightweight laptop, backpack and messenger bags are now available in a variety of stylish colors including Berry, Linen, Green, Blue and Black. The collection is on sale today starting at $119.99 from EC-BC.com.

Constructed of ultra-high quality "Outdoor Industry Tested" 1000d Kodra material, these water-resistant coated K7 backpack and messenger bags are extremely abrasion-resistant, and come in multiple sizes for added versatility. Each bag includes a high density foam compartment for laptop protection, a zip-away water bottle pocket and water resistant zippers. The K7 Color Collection offers stylish commuters, travelers and adventurers a resilient solution for an active lifestyle, pairing classic design with uncompromising durability.

“When creating the K7 Color Collection, we wanted to ensure we stepped out of the box and didn't just settle for bags that were either black or grey. ECBC did not cut any corners and made sure the quality was the best in the business,” says Jean-Luc Annet, ECBC’s President.
Thor Image
Thor Laptop Backpack - MSRP $ 119.99
Designed to meet the changing requirements of the professional or student, the Thor, constructed of super durable Kodra with its water repellant coating, is sleek in design, functional and built to last. Tons of organizational pockets and top zippered pockets provide quick access to all your supplies, devices and personal items. Additionally, the Thor features an ergonomically designed shoulder strap system and an extremely comfortable breathable back padding design. Available colors include: Berry, Linen, Green, Blue and Black.
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Hercules Laptop Backpack - MSRP $139.99
Like its name implies, the Hercules is crafted of ultra-durable Kodra and offers the ECBC FastPass system which greatly eases the hassles of airport security checks. Simply unzip the padded, TSA-compliant back panel compartment and lay it flat on the conveyer. Your computer will stay protected in its padded compartment and there is no need to remove your laptop. The Hercules also features an ergonomically designed shoulder strap system with adjustment points and sternum strap, two large zippered mesh pockets for device accessory storage, and an extremely comfortable breathable back padding design. Available colors include: Berry, Linen, Green, Blue and Black.
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Poseidon Messenger- MSRP $ 99.99
This compact messenger bag fits up to a 13” laptop plus numerous accessories. Multiple interior pockets provide ample storage for power cords, memory devices, small electronics, office or school supplies and personal items. For added convenience, it also features a luggage trolley pass-through handle, a zip-away side bottle pocket, and exterior zippered ticket pocket. Available colors include: Berry, Linen, Green, Blue and Black.
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Zeus Messenger - MSRP $ 119.99
A large-size messenger case, the Zeus fits most 15” laptops plus a tablet and accessories. Also equipped with the breathable back panel design as well as an adjustable padded shoulder strap, this stylish bag makes traveling easy and comfortable. It’s extremely durable Kodra abrasion-resistant exterior with water repellent coating performs flawlessly in all climates, providing the ultimate in protection and security. Available colors include: Berry, Linen, Green, Blue and Black.

Availability
The K7 Color Collection ships today in Berry, Green, Linen, Blue and Black and is available at EC-BC.com.
To request additional information about EB-BC please contact PR Representative Andrew Felix at 305-374-4404 ext. 136 or by e-mail atandrewfelix@maxborgesagency.com.

About ECBC:
Simplicity. Quality. Functionality. ECBC is an uncompromising line of bags and cases based in Southern California.  Our focus is on giving people a more functional, comfortable and stylish way of transporting their laptops, iPads, tablets and other essentials. 

ECBC is a new division of an established multi-million dollar packaging company with over a decade of experience in manufacturing.  Our bag and case designers are industry veterans who took their many years of experience and built the ECBC line with the features that people want the most. 

A sleek and classy looking exterior constructed of high-density material combined with thoughtful, detailed organization on the interior are only the beginning of what sets ECBC apart from the rest!
To learn more about ECBC, go to www.ec-bc.com
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